Of course, it's important to point out that Prime Day does last 48 hours rather than just a single day, but the numbers are still astounding for what is effectively a single retailer event. We've seen spending figures of around $11 billion during previous years, which is more than what was spent online during the last two Cyber Monday sales (that's $10.7 billion and $10.9 billion, specifically). Since then, it's ballooned into one of the biggest sales in the global retail calendar, with many other large retailers launching promotions of their own to take advantage of the huge online audiences around Prime Day. Designed to encourage people to spend outside of the October-December holiday season, the online retailer says its only goal was to "offer a volume of deals greater than Black Friday". Prime Day originally started in 2015 as a celebration of Amazon's 20th anniversary. That can help you decide if you want to cancel Amazon Prime if you don't intend to remain signed up after the sale. It used to be $12.99 per month or $119 per year but there was a price hike last year.ĭo read our Amazon Prime review for full coverage of what you get as part of a membership, including free shipping, access to Prime Video and so much more. If you can't get the trial, a Prime membership is currently $14.99 per month or $139 per year. This year, the official summer Prime Day event was followed by a second 'Prime Early Access' sale, which is essentially both a re-run of the previous event and a Black Friday deals preview from the retailer. If you're not a member when the next one rolls around, you can always sign up for a free 30-day trial to get access to that year's Prime Day deals. ![]() ![]() The annual two-day deals event is regularly held in the summer months and is exclusively available to Amazon Prime members only. Prime Day is Amazon's biggest sale of the year. It started as a 24-hour shopping event back in 2015, before growing to 30 hours in July 2017 and later expanding to a full two days. Prior to this, Prime Day was always held in July and the retailer returned to that month again for the previous event. It was a return to the usual time period after it was held earlier in June and pushed back to October over the previous two years due to disruption caused by the pandemic. We believed that the previous Prime Day would return to July - and we even predicted it would take place from Monday, July 11 - Tuesday, July 12 (so we were one day off). There was even a small repeat of the most popular Prime Day deals for a second time during the Prime Early Access Sale in October that served as a preview of the retailer's end-of-year sale. The retailer's last event featured thousands of products reduced to some of the lowest prices we've seen all year. Use it so you can be prepared for the next event and be best placed to pick out only the very best bargains with us. ![]() The retailer usually holds off on any announcements until about a couple of weeks before the start date. We do predict that it'll take place around mid-July again, though.īeyond that, we've gathered together all the knowledge we've gained from covering the event for almost a decade and shared it right here. Stick to our main Amazon Memorial Day sale hub for regular updates over the days ahead.īut, what is there to say about Amazon Prime Day 2023 right now? Unfortunately, there still isn't a lot of concrete information we can provide just yet. There are savings on air fryers, vacuums, TVs and much more. There are limited offers available right now, but we've picked out 11 of the best we've seen so far. For those looking to shop today, Amazon just launched its Memorial Day sale.
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